Last fall I was approached by Level Gloves to make a Pro Model “Alex Ferreira” signature line. When hearing the words pour out of their mouths about a pro model glove line my jaw dropped. “let me get this straight, you want to do a pro model line with me???” – “Of course!” “WOW!” I ran home right after this monumental meeting and started thinking of ideas of what I wanted to do. I reached out to my creative director (Michael Campbell of ​Visual Intent​) and we started collaborating on our mutual ideas. I told Mike, “I want something fast, Red + White, and classic!” and mike responded, “COOL, Lets do it!”

I cannot express in words how grateful I am to Mike for him creating these gloves under an unbelievable time crunch. We decided to do a two-part line featuring the “Alex Ferreira Pro Rider Mitten” and the “Alex Ferreira Off Piste Trigger” He worked his magic and produced some phenomenal looking mittens and trigger gloves.

Alex Ferriera Pro Rider Mitten

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The “Alex Ferreira Pro Rider Mitten” is a blend of red and white colors and is much more of a light weight mitten for sunny spring days. This is my go-to mitten when competing in events like X Games, Dew Tour, and Grand Prix’s. It is perfect for riding on a sunny spring day when you obviously need hand coverage but don’t want to be sweating profusely. It’s pure red + white combo gives it this counterintuitive thrust of progress yet keeping that established classical look in mind. It’s electric, bold, and screams CHOW (my nickname)! The red leather palm has three white embroidered snowflakes along with the C H O W name. The white linen top includes the AF shield Logo along with some classy diagonal stripes near the cuff. On the inside cuff we have the Alex Ferreira signature in white embroidery on a red leather background. We wanted to have fun with this glove, we wanted to be the quintessential projection of myself through my hands. These mittens will be retailed at $60 per pair. Please use the “AF20” discount code when purchasing and get 20% off! Any feedback is greatly appreciated, please leave a note on the site!

Alex Ferriera Off Piste Trigger

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Now to the Trigger. The “Alex Ferreira Off Piste Trigger” is black with red stitching. The trigger is a mutation of glove and mitten. It is a three-piece glove that covers that hand in three different sections, the first being the index finger having its own compartment, the middle, ring, and pinky fingers in their own compartment, and lastly, the thumb having its own compartment. It too features a red leather palm with a black embroidered snowflake near the inside cuff. The classic Alex Ferreira signature is found on the cuffs tightening Velcro strap. On the back side of the glove we have red stitching accompanied by a black and red AF shield logo. I’m wearing these gloves when it’s cold, deep powder day. With Level’s iconic Primaloft technology and a 4000 Thermoplus warmth level rating, these puppies will not only keep you dry, but most importantly, they will keep you happy and HOT! We were going for a more professional (James Bond) look here, very sleek yet, noticeably attractive. These gloves will be retailed at $150 per pair. Please use the “AF20” discount code when purchasing and get 20% off! Any feedback is greatly appreciated, please leave a note on the site!

Overall, this was truly a full team project, and nothing would have been completed if it weren’t for some very memorable and important people including:

Michael Campbell
visualintent.net
Michael Campbell acted as my creative director and he is an absolute master of his craft. I am forever indebted to Michael and grateful for his time and expertise. He has a wonderful Eye for creative projects, and I would say he absolutely nailed what we both had in mind.

Erin Sullivan & Jarka Duba
level-gloves.com
Erin Sullivan and Jarka Duba first introduced the idea of having Level and I partner and make a Pro Model line. If it weren’t for them that bridge would never have been crossed. They have been behind the scenes working day in and day out dealing with manufacturing, distribution, and shipping. Thank you guys, so much for thinking of me and seeing this project through until the end.

Max Perotti
level-gloves.com
Max Perotti has been my Level Glove representative over in Italy and has been nothing but open minded and there to help. He carried out the finishing touches of the gloves and really brought them to life.

Emily Belyea
emilybelyeacreative.com
Emily Belyea is my website developer and was actually introduced to me by Michael Campbell. Emily has been the perfect fit since day one as she works so hard and her hard word shows in how elegant and pristine the AF website turned out. She continues to stay on me about getting things done and I am so grateful and appreciative of that. Lastly, she has offered countless ideas to market the AF glove line in a positive and profitable light.

Candice Reider
level-gloves.com
Finally, we have Candice Reider who handles the Level Glove USA website and was able to bridge the gap by means of directing sales from my website to the Level Glove Website and carrying the tasks of using the “AF20” discount code. I cannot say thank you enough, and I can’t wait to do it all over again coming into 20/21’s line!